OUR MISSION
Die Trying Official is more than just apparel, it’s a mindset, a movement, and a commitment to those who refuse to stop short of their potential.
We exist to build a community of individuals who embrace the grind, welcome the challenges, and push forward with unwavering determination.
Every piece we create represents the journey - the sacrifices, the discipline, and the relentless pursuit of becoming better.
Here, success is earned, not given.
No shortcuts.
No half-measures.
Just the drive to go all in, every time, until there’s nothing left to give.
THE DTO STORY
We’re David, Tahlia, and our two beautiful children Harlee & Saxon - the heart and soul of this Brisbane-based business.
Die Trying Official was launched when Tahlia was eight months pregnant with Harlee - wild timing, but the best things in life never come easy. As a family of fitness lovers with CrossFit, bodybuilding, and boxing in our DNA, we set out to create more than just gear. DTO is a statement built for those who train hard and hustle harder.
This brand is more than just us- it’s about building something real, something that lasts. As our family grows, so does our mission. DTO is for the ones who show up, put in the work, and never back down. If it’s worth doing, it’s worth dominating.
Thank you for being part of our story.
David, Tahlia, Harlee & Saxon xx
THE DTO DNA
1. Built on purpose – Everything we do has meaning. From our products to our message, we’re here to inspire action and remind you of your ‘why’.
2. Community Over Competition – We rise together. Our brand is more than apparel it’s a movement of like-minded individuals pushing each other to be better every single day.
3. Built for the Challenge – True strength is forged in discomfort. We embrace the hard days, the setbacks, and the grind because they shape who we are.
4. Earned, Never Given – Success isn’t a gift; it’s a result of effort, discipline, and sacrifice. If you want it, you have to put in the work, period.
5. All In, Always – Half-measures don’t exist here. Whether it’s training, business, or life, we commit fully to everything we do, because anything less isn’t an option.
6. Leave your mark - We’re not here to blend in. We’re here to be felt, remembered, and to create something that outlives us.
