OUR MISSION
Die Trying Official is more than just apparel—it’s a mindset, a movement, and a commitment to those who refuse to stop short of their potential. We exist to build a community of individuals who embrace the grind, welcome the challenges, and push forward with unwavering determination. Every piece we create represents the journey—the sacrifices, the discipline, and the relentless pursuit of becoming better. Here, success is earned, not given. No shortcuts. No half-measures. Just the drive to go all in, every time, until there’s nothing left to give.
THE DTO STORY
We’re David, Tahlia, and our daughter Harlee—the heart and soul of this Brisbane-based, family-run operation.
Die Trying Official was launched when Tahlia was eight months pregnant—wild timing, but the best things in life never come easy. As a family of fitness lovers with CrossFit, bodybuilding, and boxing in our DNA, we set out to create more than just gear. DTO is a statement—built for those who train hard and hustle harder.
This brand is more than just us—it’s about building something real, something that lasts. As our family grows, so does our mission. DTO is for the ones who show up, put in the work, and never back down. If it’s worth doing, it’s worth dominating.
Thank you for being part of our story.
Dave, Tahlia & Harlee xx
